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Fixing the 'basic accounts' issue

OK, some people say "give everybody back basic account creation rights". That doesn't work business-wise, to bring in enough revenue to support the site.

Others say, "bring back invite codes and basic accounts, don't just let everybody in." Sorry, cat's out of the bag.

Now, I, as a paying user, want to be able to create communities and secondary blogs as basic, not plus, accounts. The current state of affairs prohibits this.

So, a simple solution:

Give invite codes to paying users to either
     A) promote the site (bringing in new basic account users), or
     A) create communities or secondary journals as basic accounts.
New codes would be handed out periodically, as system resources became available.
Code issuance would be restricted to users buying 6 months or more paid time, but would not expire until used.
Permanent members would get codes at least as though they were annnual members.

This returns the 'viral marketing' phenomenon that built the closely interlocked LJ community to start with, while still keeping it open to anyone with money or a willingness to see ads. Don't like ads, but want an LJ? Get to know someone!

For historical reference, my LJ was started with an invite code, from a person on a UseNet community (alt.callahans). I like the tradition.

Yes, you can refer people to this post, please do.



Mar. 24th, 2008 11:48 pm (UTC)
Where as, I was someone who joined because Kevin and Andy were doing a ton of work on CC26 on LJ and a really needed to be here. I started with a walk in the door basic account (this was before Plus was even an option). I hung around for about a month, realized that this was a community I should support and put my money where my mouth is.
I just put Moose on an account here. He hasn't really done anything with it yet. Because it was after the change it is a Plus account, though the old stripped down basic account would have worked for him too. When he does get active, I'll spend the money to make him Paid.
I do like having Myth_Soc a basic community. They don't give enough to communities to make it worthwhile to go paid.
So yeah, a certain number of Basic Accounts, with Basic Communities for Paid Members makes sense. That's a Good Way to grow the company.

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